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Loyaltte
Loyaltte Lens· Insights & analytics

Proof of what worked, in rupees.

Not opens and clicks: the sales a campaign really caused, what your points are worth, which customers are slipping, and how every store compares.

Book a demo See it work

Repeat rate

0%

+6 pts

Sales caused

₹0.0L

vs holdout

Points liability

₹0.0L

₹2.0L likely

Repeat rate, last 12 months

Store league · repeat rate

1Indiranagar61%
2Koramangala54%
3MG Road47%
01

Spend where it works

Keep the campaigns that cause sales, drop the ones that don't.

02

No year-end surprises

Know what unused points will cost before finance asks.

03

Every store accountable

A league table by sales, repeat rate and average bill.

Campaign ROI

Keep some aside. See the difference.

A small random group doesn't get the campaign. What the two groups buy shows the sales it caused.

Campaign ROI Try it

Prove a campaign worked

Keep a few customers aside. A week later, compare who bought. The gap is the sales your campaign really caused.

Keep aside
Got the offer Kept aside Bought

Got it · 92

–

bought

Kept aside · 8

–

bought anyway

Extra sales caused, per 10,000 customers

–

Run the campaign to see

Ready

Capabilities

Everything in Loyaltte Lens

Campaign ROI, points liability, cohorts and store league.

09capabilities, one platform

See it on your data
  1. 01

    Holdout-based ROI

    Sales caused by a campaign, with a clear verdict.

  2. 02

    Points liability

    What points are worth, what's likely to be used, and when they expire.

  3. 03

    Customer groups

    Champions, loyal, at risk, hibernating, sized and valued.

  4. 04

    Cohorts

    How many new customers come back, month after month.

  5. 05

    Store league

    Every store ranked by sales, repeat rate and average bill.

  6. 06

    Brands and regions

    Every report rolled up the way your business is organised.

  7. 07

    Dashboards

    The numbers you watch, on one screen, by period.

  8. 08

    Any period

    Compare weeks, months and festivals against the last.

  9. 09

    Reports library

    Ready-made loyalty, campaign and customer reports.

How it works

Up and running, step by step.

  1. 1

    Data flows in

    Bills, points and messages land on the platform as they happen.

  2. 2

    Holdouts on campaigns

    Switch on a holdout for anything you want to prove.

  3. 3

    Read the verdict

    Sales caused, cost and return, per campaign.

  4. 4

    Ask Mitra

    Questions in plain words, answered from your numbers.

For finance and growth

Liability and lifecycle, at a glance.

Points liability Try it

No surprises at year end

Points held by members

12.5 lakh

Worth today

₹0.0L

Expiring by month (thousand points)

Dec
Jan
Feb
Mar
Apr
May

41,000 points expire in December: remind those members now.

Customer groups Try it

Know who to reward and who to win back

Every customer scored on how recently and how often they shop. Tap the map to explore.

RarelyHow often →Often
Champions
Customers
1,284
Avg spend
₹5,280
Last visit
9d

Thank them: early access and a referral ask.

Questions

Loyaltte Lens, answered

  • With a holdout: a small random share of the audience doesn't get the campaign. Comparing what both groups buy over the same days shows the sales the campaign really caused.

  • The value of points your members hold. Loyaltte shows it at your redemption rate, the expected cost from how points really get used, and when they expire.

  • Yes. Reports roll up by brand and region, and people see the stores they're responsible for.

  • Yes, with Mitra, the AI analyst, when AI is in your plan. Mitra answers from your numbers and never sees phone numbers or emails.

Book a demo

Make every first visit the first of many.

Book a 30-minute walkthrough of Loyaltte with your counter, your channels and your numbers in mind.

Book a demo Try it live first
  • 30 minutes
  • Your stores, your numbers
  • No obligation