Your data, handled with care.

Loyaltte is a product of TextNation Digital Solutions Pvt. Ltd ("we", "us"). This policy explains how we handle personal data on loyaltte.com and in the Loyaltte platform, under India's Digital Personal Data Protection Act, 2023 (DPDP Act).

• Data about you, as a visitor or a customer of ours: what you send us when you ask for a demo or sign up (name, business, email, phone), and basic technical data needed to run this website.
• Data our customers keep in Loyaltte: businesses use Loyaltte to run loyalty programs for their own customers.

• To reply to your demo request, and to provide and support the service.
• To keep accounts secure and to meet legal obligations.
• We don't sell personal data.
• We don't use our customers' customer data for our own marketing.

• Consent is recorded per channel; businesses can send promotions only to people who said yes.
• STOP and unsubscribe requests are honoured on every channel.
• Any customer can be erased on request; businesses can download their data and set how long it's kept.
• Access is limited by role, store and region, and actions are recorded in an activity log.
• Mitra, the AI analyst, sees totals and first names only, never phone numbers or emails, and each account's data is walled off from every other.

We use trusted providers to run Loyaltte: cloud hosting; messaging providers for SMS, WhatsApp, RCS, email and voice; and Anthropic for the optional AI features. They process data only to provide their service to us.

You can ask to see, correct or erase your personal data, or withdraw consent, by writing to hello@loyaltte.com.

We'll post any changes to this policy on this page, with a new date at the top.